Marketing to the Masses

According to page 39 of the “most important reading[deadlink 17/07/2020] this month:

Business is not about technology, it is not about products, it is not about marketing, it is not about finance, it is not about manufacturing; yes, you need all that but business in all about PEOPLE.

You have to motivate people, sell people, work with people, leverage people, satisfy people … and when you are done, you might have a little time left over for those other things.

> Source, MIT Entrepreneurship Center

 

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