Interesting Statistics from the Blog World Expo:
- Over 12 million American adults currently maintain a blog.
- More than 147 million Americans use the Internet.
- Over 57 million Americans read blogs.
- 1.7 million American adults list making money as one of the reasons they blog.
- 89% of companies surveyed say they think blogs will be more important in the next five years.
- 9% of internet users say they have created blogs.
- 6% of the entire US adult population has created a blog.
- Technorati is currently tracking over 70 million blogs.
- Over 120 thousand blogs are created every day.
- There are over 1.4 million new blog posts every day.
- 22 of the 100 most popular websites in the world are blogs.
- 37% of blog readers began reading blogs in 2005 or 2006.
- 51% of blog readers shop online.
- Blog readers average 23 hours online each week.
I wonder what the statistics are for Australian bloggers?
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It is an interesting question. I would be interested in understanding what was considered a “blog” … there are a lot of people who actively use social media tools yet do not consider themselves bloggers. In Australia, the term itself confuses rather than clarifies — I have a feeling that there are more bloggers in various shapes and forms than you would expect.
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I totally agree. I see many writing either progress report, niche-based articles, or chapters of a story. So to say that we are bloggers is, yes, a very ambiguous and broad statement.
I personally HATE the word ‘blog’. As we know, it’s a shortened version of ‘web log’, but I’m sure some think of it as ‘we blog therefore we exist.’ I prefer Journal, as in a journal of events.
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